Meng 45 Joer

“Meng 45 Joer” is the title of a farewell celebration in the context of a retirement.

The main task emerging from the briefing was to develop a visual identity for this occasion.

In order to reflect the personality of the client, one of the most noticeable elements of his appearance has been chosen: his moustache. Of course, you cannot neglect the client’s occupation as an office worker. That’s the reason why stamps, charts and brown envelopes with button and string closure have been used. The visual identity shouldn’t be too serious and not overemphasize the fact that it concerns a retirement. That’s why it should appear fresh and young.