Happ & Malz

“Happ & Malz” is a dark beer specifically brewed for a traditional market. It was only for sale during the two days the market took place.

The main task emerging from the briefing was to develop a visual identity for this beer.

In order to reflect the limited edition of this beverage, a high-end design has been developed which also reflected the tradition of beer brewing in Luxembourg. This combination is supported by the typography and color, but also by the chosen materials.

By using a transparent label for the bottle you have the impression that the design has been printed directly on the bottle.

In addition to the logo and the bottle design, a beer mat and a display have also been created for this occasion.

Scope of work

  • Naming
  • Logo
  • Bottle label
  • Beer mat
  • Display


  • Concept and implementation